PhonePe Indus AppStore: Know About Its Features And How To Download

PhonePe, a fintech company owned by Walmart Inc., has launched a mobile app store for Indian consumers on Wednesday, February 21. Well, the Android-based store, called Indus Appstore, competes with Google’s Play Store. PhonePe’s latest launch, dubbed a “game-changer in India’s digital journey,” is part of their effort to capitalize on rising mobile usage in the world’s second-largest smartphone market. According to PhonePe’s official press statement, the PhonePe Indus AppStore will feature over 200,000 mobile applications and games in 12 Indian languages. Besides that, PhonePe has announced that developers will not be charged app listing fees for a year, until April 1, 2025. In the first release, developers are free to use any third-party payment gateway they want.

About PhonePe Indus AppStore

As per the official statement, the Indus Appstore offers over 2 lakh mobile games and apps across 45 categories for Indian users to download. In fact, these apps will be easily accessible to users in 12 Indian languages, meeting the language needs of 95% of Indians. At the same time, the app store has also added a brand new short-video discovery feature to make new app discovery more appealing to consumers.

It will stimulate huge innovation in India. Will give developers right tools and visibility, and localisation will help empower rural India."- Shri @amitabhk87, G20 Sherpa, Government of India, at #IndusAppstore launch. #IndiaKaAppstore pic.twitter.com/xpKnyaUxDM

— Indus Appstore (@IndusAppstore) February 21, 2024

What is Option For Developers On PhonePe Indus AppStore?

Through the Indus Appstore, developers in India’s app ecosystem have an even playing field on which to list, distribute, and advertise their content. Moreover, it offers a self-publishing platform, localization services, monitoring and growth tools, and 24/7 customer support.

The PhonePe group is also attempting to form partnerships with smartphone manufacturers, with the goal of being available on most major phone brands by the end of the year, according to CEO Sameer Nigam in New Delhi. Likewise, PhonePe Group operates a payments platform that competes with Ant Group-backed Paytm and Google’s GPay.

PhonePe Indus AppStore Features And Benefits

1. Mobile number-based login is very useful in a market where a lot of customers do not even own email accounts.
2. In-app purchases have no commission.
3. There are no listing costs the first year.
4. India-based support staff with dedicated account managers and email or chatbots available to quickly address developer inquiries
5. Targeted release management based on cohorts will enable developers to release updated app versions to pertinent user cohorts.
6. AI-driven real-time app vitals monitoring during the release of a new version.
7. Real-time data, in-depth understanding of market trends, and rival research to assist developers in implementing best practices.
8. Updates to the app will be intelligent and quick, enabling users to update to the most recent version much more quickly.

Phone CEO Sameer Nigam Statement

According to Sameer Nigam, CEO and founder of PhonePe, the Indus Appstore “upends the status quo and ushers in a period of more healthy competition in the mobile app marketplace, which should contribute to the development of a more dynamic and democratic Indian digital ecosystem.” After all, the Indus Appstore represents our commitment to creating a truly inclusive digital ecosystem in which every Indian user feels at home.”

How to Install PhonePe Indus Appstore On Your Android Smartphone?

The PhonePe Indus AppStore is now live and free of charge. Here’s a step-by-step guide for installing it on your Android smartphone.

To install the Indus Appstore, start by downloading it from the official website, indusappstore.com. Not to mention, if you are using Google Chrome to download the APK (Android Package), make sure you click “allow from this source” to enable the “install unknown apps” option.

After downloading, click and install the Indus Appstore, which will appear on your home screen or app tray. After that, you must first register for an account, which requires a working phone number, in order to use the Indus Appstore. Currently, having an email address is not necessary.

When you find the app you are looking for in the app store, click the download icon after browsing or searching for it. In fact, installing the app of your choice is as simple as enabling the “install unknown apps” feature for the first time in the Indus Appstore. After all, the app itself has an update feature for the Indus Appstore.

Steps To Uninstall PhonePe Indus App Store

The app store offers the same functionality for uninstalling apps, and you can update any installed apps on your smartphone through the Indus Appstore. Furthermore, it displays how much storage space the downloaded file requires after installation. Not to mention, the size of an app like Spotify is 33 MB for downloads and 100 MB for installations. In short, the Manage menu provides access to downloaded but uninstalled apps.

You cannot access an app’s APK, not even for removal, without first installing it on your smartphone after downloading it from the Indus Appstore. Nevertheless, the app will be deleted from your smartphone after you uninstall it.

PhonePe Indus App Store Latest Achievements

With over 100,000 downloads in just three days of its launch, PhonePe’s Android app store, Indus Appstore, has reached a noteworthy milestone. After all, this accomplishment highlights the Indian market’s desire for a more developer-friendly, inclusive, and locally tailored app store than what currently exists.

🌟 Breaking barriers and embracing diversity!

A heartfelt thanks to our incredible Indian users for skyrocketing Indus Appstore to over 100,000 downloads in just 3 days. 🚀

Did you start your app discovery journey in 12 Indian languages yet?

— Indus Appstore (@IndusAppstore) February 26, 2024

The quick uptake of the Phone Indus Appstore by users, especially when it was first side-loaded, suggests that they have a great need for and interest in it. Additionally, this procedure, which closely complies with Indian consumer preferences, involves downloading directly from the Indus Appstore website and granting additional permissions.

Akash Dongre, CPO and Co-founder of PhonePe Indus Appstore Statement After Latest Achievements

Chief Product Officer and Indus Appstore co-founder Akash Dongre stated: “We are ecstatic and humbled by the tremendous response to the Indus Appstore. In just three days, the app store achieved over one lakh downloads, proving that India is prepared for a domestic store that caters to the needs of its varied user base and nurtures a thriving developer community. We are dedicated to making the Indus Appstore the premier app store in India, and this is just the beginning.”

About PhonePe Company 

PhonePe Group is India’s most prominent fintech company. In fact, its flagship product, the PhonePe digital payment app, debuted in August 2016. With over 510 million registered users and a network of 38 million merchants accepting digital payments, the company has grown quickly in just 7 years, emerging as India’s top consumer payments app. Additionally, PhonePe handles more than 220 million transactions every day, with a USD 1.4 trillion annualized Total Payment Value (TPV). 

Due to its success in digital payments, PhonePe Group has ventured into new consumer tech ventures like Indus Appstore, India’s first localized app store, and Pincode, a hyperlocal e-commerce platform. It has also expanded into financial services like insurance, lending, and wealth management. With its headquarters in India, PhonePe Group is a technology company whose portfolio of ventures supports its mission to provide every Indian with an equal chance to advance their life by facilitating the flow of capital and granting access to services.

PhonePe Indus App Store Highlights 

Wrapping Up

The PhonePe Indus Appstore serves more than just the world’s second-largest smartphone market. It also claims to be a much better platform for developers, with zero listing fees (for the time being) and the ability to integrate a third-party payment gateway for in-app billing.

The Indus Appstore has the potential to significantly influence India’s digital ecosystem because users, tech enthusiasts, and app developers have all actively downloaded the app. In fact, the initial feedback from users and developers has been overwhelmingly positive. The zero-commission model, support for 12 regional languages, and video-based app discovery have all received high praise. After all, in a market traditionally dominated by a small number of large global players, PhonePe Indus Appstore rapid download statistics demonstrate a desire for disruption and more options. Finally, for the latest updates like this on technology, you can stay in touch with our website, ScoopNonstop.

FAQs

1- Who launched the PhonePe Indus App Store?

On 21st February ( Wednesday) Shri. Ashwini Vaishnaw, Hon. Union Minister of Railways, Communications, and Electronics & IT launched the PhonePe Indus App Store at Bharat Mandapam, New Delhi.

2- How can I download and install the Indus App Store?

• Open your mobile browser and navigate to www.indusappstore.com.
• Download the Android application package.
• To install, simply open the file and follow the instructions on the screen.

3- When was the first App Store introduced?

Apple Inc. launched the first App Store on July 10, 2008, with 500 applications available. After reaching a peak of about 2.2 million in 2017, the number of apps gradually decreased in the following years as Apple started to remove outdated or 32-bit apps. As of 2024, the store has over 1.8 million apps.

Also Read: Kite Festival Ahmedabad 2025 date, Time, And Other Info